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VOLKSWAGEN ANNOUNCES PRICING OF 2015 JETTA, STARTING AT $16,215

August 27, 2014

Today, Volkswagen of America, Inc., announced pricing of its redesigned 2015 Jetta models, which feature a new turbocharged EA288 TDI® Clean Diesel engine, a refreshed exterior, and a host of newly-available driver assistance systems. The 2.0L base trim starts at $16,215 (plus $820 destination and handling), and is available as a factory order only. The well-equipped S model starts at $18,425 with a six-speed automatic transmission, while the entry-level 1.8T model, the SE, is priced from $18,995 with a five-speed manual transmission. The frugal TDI Clean Diesel model starts at $21,640 for the S trim.  

Expected to arrive at U.S. dealerships in the third quarter of 2014, the new Jetta lineup will offer the following gasoline, hybrid and Clean Diesel powertrains:

  • 2.0-liter naturally aspirated engine, as well as 1.8-liter and 2.0-liter versions of the turbocharged and direct-injection TSI® engine
  • 1.4-liter turbocharged hybrid unit
  • All-new 2.0-liter turbocharged EA288 TDI® Clean Diesel engine, one of the most fuel-efficient engines in its class, returning an EPA-estimated highway fuel economy rating of 46 mpg with the manual transmission

Key design elements of the 2015 Jetta include an extended wheelbase that stretches 104.4 inches; rear-seat legroom of 38.1 inches; gently arcing roofline that enables ample headroom of 37.1 inches for rear-seat passengers; 15.5 cubic feet of usable trunk space; and a new front bumper that helps to reduce air drag, improving aerodynamics and fuel efficiency.

The 2015 Jetta S features the following standard equipment:

  • Hydraulic Brake Assist (HBA)
  • Bluetooth® connectivity
  • Multifunction steering wheel
  • Cruise control
  • Air conditioning
  • One-touch auto up/down power windows
  • Power locks with keyless entry
  • Aux-in for the radio/CD player
  • Power heated exterior mirrors
  • Driver and front passenger front and side thorax airbags and Side Curtain Protection® airbags front and rear
  • Suite of advanced electronic safety features, including Anti-lock Braking (ABS), Electronic Brake-pressure Distribution (EBD), Electronic Stability Control (ESC), and Hydraulic Brake Assist (HBA)

The 2015 Jetta is offered in four trim levels—Base, S, SE, and SEL—with a total of 13 equipment levels.

At launch, Volkswagen will also offer a limited-edition Jetta Sport. Based on the 1.8T SE with Connectivity, this trim adds a sport suspension, front sport seats, RNS® 315 navigation with rearview camera, rear spoiler, and unique interior decor. When paired with a five-speed manual transmission, the Sport starts at $20,895 and costs $21,995 with a six-speed automatic transmission.

 

Check out the original article and the pricing chart based on the model.

 

 

How VW’s hyper-efficient XL1 will influence the next Golf

August 20, 2014

New 2015 VW Golf

In 2007, the European Union mandated fleet average CO2 emissions of 158.7 g/km. For 2015, that figure will drop to 130 g/km, and the target for 2020 is an ambitions 95 g/km. Thanks to some German politicking, that target will be phased in from 2020 to 2024, but it will still apply to 80 percent of passenger cars in that first year. In US miles per gallon, that’s the equivalent of going from about 35 mpg to 42 mpg to 57 mpg. The current Volkswagen Golf is rated from 85 g/km of CO2 to 190 g/km depending on model – and zero for the e-Golf, so for the next-generation MkVIII hatch due in 2019, to meet the goal, Volkswagen engineers will need to introduce a bunch of new tricks. According to a report in Autocar, VW be mining its hyper-efficient XL1 for some of them.

Predictions for the next Golf include a variable-compression engine, an electric flywheel and an electric turbo, along with taking greater advantage of coasting. Volkswagen could be getting help from Audi with the electric turbo and variable-compression engine and electric turbo, with Audi already having shown off the former and brand technical boss Ulrich Hackenberg confirming the VW Group is working on the latter. It’s possible the flywheel system could also have the mark of The Four Rings: Autocar mentions a British system that Volvo is testing, but the R18 e-tron Quattro racer has been using one for years.

The need for such features is because the company won’t be able to net enough future gains from just aerodynamic improvements and advanced materials. As price will be a factor (the regulations are expected to “add hundreds of euros to the cost of building a car”), adding much more aluminum or carbon fiber is an unlikely option. We’re told the next generation won’t be longer or wider than the current car, and being Europe’s most popular model, VW doesn’t want to make a big bet on futuristic aero, but the report says the MkVIII will “likely” have “the most aerodynamic treatment yet seen on a production vehicle,” the area where lessons learned from the XL1 will truly be seen.

 

See original article.

Volkswagen Selects Bosch and Chargepoint as E-Golf Charging Solution Providers

August 13, 2014

 Volkswagen of America, Inc. today announced providers of charging services for e-Golf models, the first zero-tailpipe emissions electric vehicle to be sold by Volkswagen in the U.S. market. The e-Golf will go on sale later this year as a 2015 model. Bosch Automotive Service Solutions has been selected as a charging station and installation services partner for the e-Golf. ChargePoint® was chosen to complete the driver experience by providing VW branded stations to all e-Golf dealerships and access to the largest network of public EV charging stations.

Bosch® will provide a suite of 240-volt charging options, including the Power Max charging station, as well as full-service installation for e-Golf drivers.  The charging station and installation will be offered at highly competitive prices.

A Bosch Vehicle Charging Advisor will support customers through the entire installation process, including:

  • No-cost, on-site quotation
  • Local permit application, coordination, and inspection
  • Installation completed by a Bosch Certified Electrician

All Volkswagen e-Golf owners will be given automatic access to the ChargePoint network, the largest in the world with more than 18,000 charging locations. Every e-Golf will come with a ChargePoint membership card in the car at no additional cost, giving owners far greater opportunities to charge their cars while on the go. About 60 percent of stations on the ChargePoint network are free to use and drivers can start a session with their ChargePoint card, the ChargePoint mobile app or by calling the support line listed on the station.

In addition, all Volkswagen e-Golf dealerships will have the latest generation ChargePoint stations with VW branding, installed by Bosch. The stations will be available for public use and dealers will use them to walk prospective buyers through EV charging. All e-Golf drivers will also get access to the ChargePoint mobile app, where they can navigate to stations, see real-time status updates (to see if the station is in use, available or down) and start charging sessions. 

“We are delighted that Bosch is going to provide stations and installation services and are thrilled to provide our e-Golf drivers access to the ChargePoint network,” said Joerg Sommer, Vice President, Product Marketing and Strategy. “Although the e-Golf is not the first BEV to market in the U.S., we are taking a holistic approach to e-Mobility. We want to offer the most competitive suite of services for what we think is the most versatile and most fun-to-drive electric vehicle on the market.”

 

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Volkswagen Teams up With Discovery Channel for Third Year as Presenting Sponsor of Shark Week

August 8, 2014

Volkswagen of America (VWoA) today announced its renewed collaboration with Discovery Channel for television’s longest running must-see summer event, SHARK WEEK, which kicks off on Sunday, August 10th at 8PM ET/PT.

This is Volkswagen’s third consecutive year as presenting sponsor for SHARK WEEK. Coming off of another successful integration last year, featuring the 2013 Beetle Convertible Shark Cage, VW is excited to take an even bigger bite into the 2014 campaign.  On-air elements revolve around three: 60 short form videos featuring the cast from Discovery Channel’s popular series, DUDE, YOU’RE SCREWED and the all-new, fuel efficient 2015 Golf TDI® Clean Diesel.  Achieving up to 567 highway miles per tank with an automatic transmission, the Golf TDI is one of the only cars to practically match the shark’s non-stop way of life.

Additionally, Volkswagen will help to usher in SHARK WEEK with two vignettes and four sneak peeks, which offer an exclusive look into SHARK WEEK programming prior to the August 10th kickoff.

“With last year’s SHARK WEEK turning out to be the most watched ever, Volkswagen is thrilled to continue working with this beloved television event that shows no signs of slowing,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “SHARK WEEK is an incredible opportunity for Volkswagen to introduce millions of consumers to the Golf TDI through an event that speaks to VW’s famed, bold marketing style.”

“We are thrilled to be partnering with Volkswagen for the third year in a row on SHARK WEEK, TV’s must see summer event, said Scott Felenstein, Executive Vice President, Advertising Sales, Discovery Communications.  “We’re excited to continue the strong collaboration between our two popular brands driving awareness by reaching Shark Week’s millions of rabid fans and showcasing Volkswagen’s ingenuity and creativity.”

Last year, Volkswagen gave viewers the chance to drive on the ocean floor. This summer, fans are challenged to prove that they have what it takes to swim with the sharks. Three “Non-Stop Shark Week Challenges” will be hosted on Discovery’s official non-stop SHARK WEEK site: http://www.vwsharkweek.com. “Non-Stop Drive” dares web surfers to scroll through a 567-mile-long website; “Non-Stop Performance” forces viewers to keep their eyes peeled for sharks during a non-stop loop of sharks feeding, breaching and attacking; “Non-Stop Agility” allows everyone with a webcam to swim through underwater footage by bobbing their head back and forth like a shark.

The results of all challenges can be shared with friends via social media. SHARK WEEK enthusiasts who complete challenges will be eligible for additional entries in the sweepstakes that will crown a lucky fan “King of the Shark Week Challenge,” with the winner receiving a cash prize and SHARK WEEK gear.

In addition to Discovery’s Twitter hashtag #SharkWeek, Volkswagen will once again make waves on Twitter using the custom Shark Week hashtag #VWSharkWeek.

The on-air content was developed by Discovery Channel’s ad sales marketing team and The Agency (Discovery Communications in house creative group) in conjunction with Deutsch LA (Volkswagen’s creative Agency of Record).

 

See original article.

VW Tiguan to get three-row version?

July 17, 2014

The Volkswagen Tiguan is starting to get a little long in the tooth, and the German automaker is reportedly already deep in development on the second-generation model. If rumors prove true, Volkswagen may be keeping a big secret when it comes to the new compact crossover. Company insiders speaking to Autocar claim that there are both five- and seven-passenger versions of the next Tiguan in the works. It raises an interesting question about the future of the larger Crossblue concept, though.
2013-vw-tiguan-r-line-001-1
According to the sources, the five-passenger, second-gen Tiguan is about a year away from its debut at the 2015 Frankfurt Motor Show. The new CUV rides on VW’s MQB platform, and its size is roughly the same as the current model. The even bigger news from the insiders hits a few months later when a longer-wheelbase, seven-passenger Tiguan with three rows of seats is unveiled at the 2016 Detroit Auto Show.

Here’s where it gets confusing: VW CEO Martin Winterkorn announced at the 2014 Detroit show that the Crossblue was coming to the US in 2016. In concept form, it also used the MQB platform and seats seven. It seems rather odd for an automaker to introduce a pair of three-row CUVs on the same chassis in the same year in the US. Although, it’s possible that this could just be a name change for the production Crossblue, it doesn’t seem likely. It could also be that Tiguan’s third row will be a much smaller, occasional-use only sort of proposition, in much the same way that Nissan now offers its Rogue compact CUV with three rows, yet it also markets the much larger Pathfinder (though admittedly they aren’t on the same chassis). We’ve contacted Volkswagen to straighten this story out, and we’ll update you when we hear back.

 

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New Midsize SUV from Volkswagen to be produced in Chattanooga, TN

July 14, 2014

Within the framework of its Strategy 2018 plan, the Volkswagen Group is expanding its industrial footprint in the US. The Board of Directors of Volkswagen Group of America has decided to award the production of the new midsize SUV to the Chattanooga plant in Tennessee. The Group will be investing a total of approximately US$900 million (€643 million) in the production of a newly developed, seven-passenger SUV, and creating 2,000 additional jobs in the US. About US$600 million (€432 million) will be invested in Tennessee.

“The United States of America is and will remain one of the most important markets for Volkswagen. Over the past few years, we have achieved a lot there. We are now launching the second phase of the Volkswagen campaign in the US. With the midsize SUV, the expansion of the Chattanooga plant and the new development center, the focus is on the wishes of the US customer. This is also a strong signal for the US as an industrial and automobile production location. The Volkswagen brand is going on the attack again in America,” said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, in Wolfsburg.

“The Chattanooga-built midsize SUV will allow us to fulfill the wishes of our dealer network, bringing new customers to our showrooms and additional growth for the brand,” said Michael Horn, President and CEO Volkswagen Group of America. “We are eager to be entering this growing vehicle segment with a world-class, seven-passenger SUV from Volkswagen.”

Apart from investing in the production of a new vehicle, the Chattanooga location is to receive a new, independent National Research & Development and Planning Center of the Volkswagen Group of America for project coordination in the North American market. The objective is to identify customers’ feedback in the market and to integrate them more expeditiously into existing and planned vehicle models. This will lead to the creation of approximately 200 qualified engineers working in Chattanooga. This decision is another element in the investment program that the Volkswagen Group has launched in the region. From 2014 to 2018, the Volkswagen Group will be investing more than US$7 billion in the US and Mexico. It is Volkswagen’s goal to deliver 800,000 vehicles in the US by 2018.

“Today is an exciting day not just for Chattanooga and Hamilton County but for all of Tennessee, and I want to thank Volkswagen for its significant long-term investment in our state,” Governor Bill Haslam said. “The impact of this announcement goes far beyond the 2,000 new jobs because of the large multiplier effect of the automotive industry, and adding an additional manufacturing line and the National Research & Development and Planning Center sends a clear signal that Tennessee can compete with anyone in the global marketplace.”

Christian Koch, CEO and Chairman of Volkswagen Group of America Chattanooga Operations, said: “We are proud to be making the new midsize SUV here. This is fantastic news for the plant and proof of the confidence placed in the workforce that does a great job here making high-quality cars every day.”

At Chattanooga, the new SUV will be integrated into existing plant structures. Existing areas in production will be used for the assembly of the midsize SUV. A total floor space of 50,000 m² (approx. 538,000 sq ft) will be added to the existing production facility. The midsize SUV, which is based on the CrossBlue concept vehicle, was developed especially for the North American market. The CrossBlue made its global debut at the 2013 North American International Auto Show in Detroit.

Today, Volkswagen also announced that the Chairman of the Group Works Council of Volkswagen, Bernd Osterloh, will join the Board of Directors of Volkswagen Group of America, Inc. “We are pleased that Mr. Osterloh has declared his willingness to play a concentrated role in shaping our US strategy in the future. He will represent the views of the workforce. This is in line with the codetermination culture of Volkswagen, which is one of our key success factors,” Prof. Dr. Winterkorn said.

Osterloh stated: “It is important for us that our colleagues in the U.S. know that we also care about the production site and the employment in Chattanooga. I am looking forward to my work on the Board. I am determined to uphold the interests of Volkswagen employees in Chattanooga. The North American market offers considerable opportunities; in my opinion, these have not been pursued with sufficient consistency in the past. With today’s decision to produce the midsize SUV in the USA, we are taking a key step.”

“Hamilton County is pleased to partner with Volkswagen as they create 2,000 new family-wage jobs which will also generate very positive economic ripple effects for residents throughout our community,” said Hamilton County Mayor Jim Coppinger. “By working with Volkswagen to build on the tremendous success of their initial job creation project, we are establishing a foundation for continuing economic growth for years to come.”

“Volkswagen is one of Chattanooga’s largest and most valued employers. They have brought 12,400 living-wage jobs to our region, employed Chattanoogans and helped build our middle class. This expansion will result in a huge capital investment and thousands of new jobs,” said Chattanooga Mayor Andy Berke. “From day one, the City and County have worked hard to see today become a reality, when we can announce that Volkswagen will be adding more jobs, more investment and expanding their presence in Chattanooga.”

“This announcement is great for Chattanooga and great for Volkswagen,” said Ron Harr, president & CEO of the Chattanooga Chamber. “Thanks to Volkswagen’s expansion, we will have a much easier time recruiting additional automotive suppliers to help them build out their supply chain while also cementing Chattanooga as ‘The Center of the Automotive South.’”

See the original article.

Volkswagen celebrates USA in the World Cup!

July 2, 2014

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