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September 17, 2014

Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.

The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.

The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.

“The  incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”

“This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century,” said Chris Bruss, VP of Branded Entertainment, Funny or Die.

Funny Or Die and TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across, and, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.

The creative concept for the content was developed in collaboration with Volkswagen’s creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen’s media Agency of Record.

See original article.

Tanner Foust checks out his new VW Beetle GRC rally car

September 12, 2014

Racing driver and Top Gear USA host Tanner Foust is a very busy guy. After all, he’s competing in rounds of both Global Rallycross series and FIA World Rallycross Championship, not to mention his TV duties. However, we probably shouldn’t feel too sorry for him, because his job puts him behind the wheel of some truly crazy machinery.

Case in point is his latest ride in Global Rallycross – the Volkswagen Beetle GRC. The German company claims that this all-wheel drive Bug makes around 540 horsepower from its 1.6-liter turbocharged four-cylinder and can shoot to 60 in under 2 seconds. Plus, if this video is any indication, this Volkswagen sounds like a machine gun when throwing revs at idle, and it can do some wonderfully easy four-wheel drifts.

Previously, Foust was driving a VW Polo for Andretti Autosport in GRC, but the team unveiled the look of the Beetle GRC at the Chicago Auto Show. Now, Foust is finally getting to show off his new office to the public, and like VW’s tagline for the new car claims, it’s way hotter than Herbie.

2012 VW Passat commercial – An oldie but goodie!

September 3, 2014


August 27, 2014

Today, Volkswagen of America, Inc., announced pricing of its redesigned 2015 Jetta models, which feature a new turbocharged EA288 TDI® Clean Diesel engine, a refreshed exterior, and a host of newly-available driver assistance systems. The 2.0L base trim starts at $16,215 (plus $820 destination and handling), and is available as a factory order only. The well-equipped S model starts at $18,425 with a six-speed automatic transmission, while the entry-level 1.8T model, the SE, is priced from $18,995 with a five-speed manual transmission. The frugal TDI Clean Diesel model starts at $21,640 for the S trim.  

Expected to arrive at U.S. dealerships in the third quarter of 2014, the new Jetta lineup will offer the following gasoline, hybrid and Clean Diesel powertrains:

  • 2.0-liter naturally aspirated engine, as well as 1.8-liter and 2.0-liter versions of the turbocharged and direct-injection TSI® engine
  • 1.4-liter turbocharged hybrid unit
  • All-new 2.0-liter turbocharged EA288 TDI® Clean Diesel engine, one of the most fuel-efficient engines in its class, returning an EPA-estimated highway fuel economy rating of 46 mpg with the manual transmission

Key design elements of the 2015 Jetta include an extended wheelbase that stretches 104.4 inches; rear-seat legroom of 38.1 inches; gently arcing roofline that enables ample headroom of 37.1 inches for rear-seat passengers; 15.5 cubic feet of usable trunk space; and a new front bumper that helps to reduce air drag, improving aerodynamics and fuel efficiency.

The 2015 Jetta S features the following standard equipment:

  • Hydraulic Brake Assist (HBA)
  • Bluetooth® connectivity
  • Multifunction steering wheel
  • Cruise control
  • Air conditioning
  • One-touch auto up/down power windows
  • Power locks with keyless entry
  • Aux-in for the radio/CD player
  • Power heated exterior mirrors
  • Driver and front passenger front and side thorax airbags and Side Curtain Protection® airbags front and rear
  • Suite of advanced electronic safety features, including Anti-lock Braking (ABS), Electronic Brake-pressure Distribution (EBD), Electronic Stability Control (ESC), and Hydraulic Brake Assist (HBA)

The 2015 Jetta is offered in four trim levels—Base, S, SE, and SEL—with a total of 13 equipment levels.

At launch, Volkswagen will also offer a limited-edition Jetta Sport. Based on the 1.8T SE with Connectivity, this trim adds a sport suspension, front sport seats, RNS® 315 navigation with rearview camera, rear spoiler, and unique interior decor. When paired with a five-speed manual transmission, the Sport starts at $20,895 and costs $21,995 with a six-speed automatic transmission.


Check out the original article and the pricing chart based on the model.



How VW’s hyper-efficient XL1 will influence the next Golf

August 20, 2014

New 2015 VW Golf

In 2007, the European Union mandated fleet average CO2 emissions of 158.7 g/km. For 2015, that figure will drop to 130 g/km, and the target for 2020 is an ambitions 95 g/km. Thanks to some German politicking, that target will be phased in from 2020 to 2024, but it will still apply to 80 percent of passenger cars in that first year. In US miles per gallon, that’s the equivalent of going from about 35 mpg to 42 mpg to 57 mpg. The current Volkswagen Golf is rated from 85 g/km of CO2 to 190 g/km depending on model – and zero for the e-Golf, so for the next-generation MkVIII hatch due in 2019, to meet the goal, Volkswagen engineers will need to introduce a bunch of new tricks. According to a report in Autocar, VW be mining its hyper-efficient XL1 for some of them.

Predictions for the next Golf include a variable-compression engine, an electric flywheel and an electric turbo, along with taking greater advantage of coasting. Volkswagen could be getting help from Audi with the electric turbo and variable-compression engine and electric turbo, with Audi already having shown off the former and brand technical boss Ulrich Hackenberg confirming the VW Group is working on the latter. It’s possible the flywheel system could also have the mark of The Four Rings: Autocar mentions a British system that Volvo is testing, but the R18 e-tron Quattro racer has been using one for years.

The need for such features is because the company won’t be able to net enough future gains from just aerodynamic improvements and advanced materials. As price will be a factor (the regulations are expected to “add hundreds of euros to the cost of building a car”), adding much more aluminum or carbon fiber is an unlikely option. We’re told the next generation won’t be longer or wider than the current car, and being Europe’s most popular model, VW doesn’t want to make a big bet on futuristic aero, but the report says the MkVIII will “likely” have “the most aerodynamic treatment yet seen on a production vehicle,” the area where lessons learned from the XL1 will truly be seen.


See original article.

Volkswagen Selects Bosch and Chargepoint as E-Golf Charging Solution Providers

August 13, 2014

 Volkswagen of America, Inc. today announced providers of charging services for e-Golf models, the first zero-tailpipe emissions electric vehicle to be sold by Volkswagen in the U.S. market. The e-Golf will go on sale later this year as a 2015 model. Bosch Automotive Service Solutions has been selected as a charging station and installation services partner for the e-Golf. ChargePoint® was chosen to complete the driver experience by providing VW branded stations to all e-Golf dealerships and access to the largest network of public EV charging stations.

Bosch® will provide a suite of 240-volt charging options, including the Power Max charging station, as well as full-service installation for e-Golf drivers.  The charging station and installation will be offered at highly competitive prices.

A Bosch Vehicle Charging Advisor will support customers through the entire installation process, including:

  • No-cost, on-site quotation
  • Local permit application, coordination, and inspection
  • Installation completed by a Bosch Certified Electrician

All Volkswagen e-Golf owners will be given automatic access to the ChargePoint network, the largest in the world with more than 18,000 charging locations. Every e-Golf will come with a ChargePoint membership card in the car at no additional cost, giving owners far greater opportunities to charge their cars while on the go. About 60 percent of stations on the ChargePoint network are free to use and drivers can start a session with their ChargePoint card, the ChargePoint mobile app or by calling the support line listed on the station.

In addition, all Volkswagen e-Golf dealerships will have the latest generation ChargePoint stations with VW branding, installed by Bosch. The stations will be available for public use and dealers will use them to walk prospective buyers through EV charging. All e-Golf drivers will also get access to the ChargePoint mobile app, where they can navigate to stations, see real-time status updates (to see if the station is in use, available or down) and start charging sessions. 

“We are delighted that Bosch is going to provide stations and installation services and are thrilled to provide our e-Golf drivers access to the ChargePoint network,” said Joerg Sommer, Vice President, Product Marketing and Strategy. “Although the e-Golf is not the first BEV to market in the U.S., we are taking a holistic approach to e-Mobility. We want to offer the most competitive suite of services for what we think is the most versatile and most fun-to-drive electric vehicle on the market.”


See original article.

Volkswagen Teams up With Discovery Channel for Third Year as Presenting Sponsor of Shark Week

August 8, 2014

Volkswagen of America (VWoA) today announced its renewed collaboration with Discovery Channel for television’s longest running must-see summer event, SHARK WEEK, which kicks off on Sunday, August 10th at 8PM ET/PT.

This is Volkswagen’s third consecutive year as presenting sponsor for SHARK WEEK. Coming off of another successful integration last year, featuring the 2013 Beetle Convertible Shark Cage, VW is excited to take an even bigger bite into the 2014 campaign.  On-air elements revolve around three: 60 short form videos featuring the cast from Discovery Channel’s popular series, DUDE, YOU’RE SCREWED and the all-new, fuel efficient 2015 Golf TDI® Clean Diesel.  Achieving up to 567 highway miles per tank with an automatic transmission, the Golf TDI is one of the only cars to practically match the shark’s non-stop way of life.

Additionally, Volkswagen will help to usher in SHARK WEEK with two vignettes and four sneak peeks, which offer an exclusive look into SHARK WEEK programming prior to the August 10th kickoff.

“With last year’s SHARK WEEK turning out to be the most watched ever, Volkswagen is thrilled to continue working with this beloved television event that shows no signs of slowing,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “SHARK WEEK is an incredible opportunity for Volkswagen to introduce millions of consumers to the Golf TDI through an event that speaks to VW’s famed, bold marketing style.”

“We are thrilled to be partnering with Volkswagen for the third year in a row on SHARK WEEK, TV’s must see summer event, said Scott Felenstein, Executive Vice President, Advertising Sales, Discovery Communications.  “We’re excited to continue the strong collaboration between our two popular brands driving awareness by reaching Shark Week’s millions of rabid fans and showcasing Volkswagen’s ingenuity and creativity.”

Last year, Volkswagen gave viewers the chance to drive on the ocean floor. This summer, fans are challenged to prove that they have what it takes to swim with the sharks. Three “Non-Stop Shark Week Challenges” will be hosted on Discovery’s official non-stop SHARK WEEK site: “Non-Stop Drive” dares web surfers to scroll through a 567-mile-long website; “Non-Stop Performance” forces viewers to keep their eyes peeled for sharks during a non-stop loop of sharks feeding, breaching and attacking; “Non-Stop Agility” allows everyone with a webcam to swim through underwater footage by bobbing their head back and forth like a shark.

The results of all challenges can be shared with friends via social media. SHARK WEEK enthusiasts who complete challenges will be eligible for additional entries in the sweepstakes that will crown a lucky fan “King of the Shark Week Challenge,” with the winner receiving a cash prize and SHARK WEEK gear.

In addition to Discovery’s Twitter hashtag #SharkWeek, Volkswagen will once again make waves on Twitter using the custom Shark Week hashtag #VWSharkWeek.

The on-air content was developed by Discovery Channel’s ad sales marketing team and The Agency (Discovery Communications in house creative group) in conjunction with Deutsch LA (Volkswagen’s creative Agency of Record).


See original article.


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